Have $2 million? Name a stadium

By Dawn Goodman
Staff Writer
dgoodman@observer-reporter.com
CALIFORNIA - California Area School District is auctioning the naming rights to its new stadium.
Starting bid: $2 million.
The stadium doesn’t have a name so why not let someone pay to name it, asked Superintendent Linda Mancini.
“We’re always looking for ways to make money,” she said.
She said she would like a Washington County bidder, but is willing to go nationwide.
The school board will vote on any offers that are made.
Mancini said a high school media class is putting together a marketing video and she also plans to contact a professor at California University of Pennsylvania about whether his class wants the hands-on experience of marketing the sale of naming rights nationwide.
“Imagine what their resume would look like if they could bring $2 million to the district,” she said.
The $4.5 million construction of the stadium was completed this fall. It includes a soccer/football field and track.
“It’s gorgeous,” Mancini said.
She said the district still has work to do on the project, which includes a fieldhouse, roadway and softball dugouts.
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